Value brands: cheap or trendy?: An investigation into young consumers and supermarket clothing

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Teesside's Research Repository > Schools > Teesside University Business School > Marketing > Value brands: cheap or trendy?: An investigation into young consumers and supermarket clothing

Title:	Value brands: cheap or trendy?: An investigation into young consumers and supermarket clothing
Authors:	Ross, J. (Jill) Harradine, R. (Rod)
Affiliation:	University of Teesside. Teesside Business School.
Citation:	Ross, J. and Harradine, R. (2010) 'Value brands: cheap or trendy?: An investigation into young consumers and supermarket clothing', Journal of Fashion Marketing and Management, 14 (3), pp.350-366.
Publisher:	Emerald
Journal:	Journal of Fashion Marketing and Management
Issue Date:	Jan-2010
URI:	http://hdl.handle.net/10149/110001
DOI:	10.1108/13612021011061834
Additional Links:	http://www.emeraldinsight.com/10.1108/13612021011061834
Type:	Article
Language:	en
Keywords:	brands clothing consumer behaviour youth
ISSN:	1361-2026
Rights:	Author can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 20/08/2010]
Citation Count:	0 [Scopus, 20/08/2010]
Appears in Collections:	Marketing Institute of Design, Culture and the Arts

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Please use this identifier to cite or link to this item: http://hdl.handle.net/10149/110001
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