| Title: | Fashion value brands: the relationship between identity and image |
| Authors: | Ross, J. (Jill)
Harradine, R. (Rod) |
| Affiliation: | Teesside University. Teesside University Business School. |
| Citation: | Ross, J. and Harradine, R. (2011) 'Fashion value brands: the relationship between identity and image', Journal of Fashion Marketing and Management, 15 (3), pp.306-325. |
| Publisher: | Emerald |
| Journal: | Journal of Fashion Marketing and Management |
| Issue Date: | Jul-2011 |
| URI: | http://hdl.handle.net/10149/140270 |
| DOI: | 10.1108/13612021111151914 |
| Additional Links: | http://www.emeraldinsight.com/10.1108/13612021111151914 |
| Type: | Article |
| Language: | en |
| Keywords: | brand identity
brand image
fashion
value brands
young consumers |
| ISSN: | 1361-2026 |
| Rights: | Author can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 22/08/2011] |
| Citation Count: | 0 [Scopus, 22/08/2011] |
| Appears in Collections: | Marketing
Institute of Design, Culture and the Arts
|
| Files in This Item: |
There are no files associated with this item. |
|
All Items in TeesRep are protected by copyright, with all rights reserved, unless otherwise indicated.
Del.icio.us
LinkedIn
Citeulike
Connotea
Facebook
Stumble it!
Twitter
