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Institutionalising commercialism? The case of social marketing for health in the UK
| Title: | Institutionalising commercialism? The case of social marketing for health in the UK |
| Book Title: | Organising Neoliberalism: markets, privatisation and justice |
| Authors: | Crawshaw, P. (Paul) |
| Affiliation: | Teesside University. Social Futures Institute. |
| Citation: | Crawshaw, P. (2012) 'Institutionalising commercialism? The case of social marketing for health in the UK', Whitehead, P. and Crawshaw, P. (eds.) Organising Neoliberalism: markets, privatisation and justice. London: Anthem. |
| Publisher: | Anthem Press |
| Issue Date: | Sep-2012 |
| URI: | http://hdl.handle.net/10149/223505 |
| Additional Links: | http://www.anthempress.com/index.php/organising-neoliberalism.html |
| Type: | Book Chapter |
| Language: | en |
| Keywords: | neoliberalism
United Kingdom
health care
commercialism |
| Appears in Collections: | Sociology
Social Futures Institute
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