Design parameters of rating scales for web sites

Hdl Handle:
http://hdl.handle.net/10149/58305
Title:
Design parameters of rating scales for web sites
Authors:
van Schaik, P. (Paul) ( 0000-0001-5322-6554 ) ; Ling, J. (Jonathan)
Affiliation:
University of Teesside; Keele University.
Citation:
van Schaik, P. and Ling, J. (2007) 'Design parameters of rating scales for web sites', ACM Transactions on Computer-Human Interaction, 14 (1), p.35.
Publisher:
Association for Computing Machinery (ACM)
Journal:
ACM Transactions on Computer-Human Interaction
Issue Date:
May-2007
URI:
http://hdl.handle.net/10149/58305
DOI:
10.1145/1229855.1229859
Abstract:
The effects of design parameters of rating scales on the perceived quality of interaction with web sites were investigated, using four scales (Disorientation, Perceived ease of use, Perceived usefulness and Flow). Overall, the scales exhibited good psychometric properties. In Experiment 1, psychometric results generally converged between two response formats (visual analogue scale and Likert scale). However, in Experiment 2, presentation of one questionnaire item per page was better than all items presented on a single page and direct interaction (using radio buttons) was better than indirect interaction (using a drop-down box). Practical implications and a framework for measurement are presented.
Type:
Article
Keywords:
human-computer interaction; Likert scale; interaction mechanism; online questionnaires; psychometrics; questionnaire layout; response format; screen design; visual analogue scale; web sites
ISSN:
1073-0516
Rights:
ACM allows authors' version of their own ACM-coyrighted work on their personal server or on servers belonging to their employers. For full details see http://www.acm.org/publicatios/policies/RightsResponsibilities [Accessed 16/02/2010]. Author can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 4/12/09]
Citation Count:
1 [Scopus, 4/12/2009]

Full metadata record

DC FieldValue Language
dc.contributor.authorvan Schaik, P. (Paul)-
dc.contributor.authorLing, J. (Jonathan)-
dc.date.accessioned2009-04-01T10:48:33Z-
dc.date.available2009-04-01T10:48:33Z-
dc.date.issued2007-05-
dc.identifier.citationACM Transactions on Computer-Human Interaction; 14 (1): 34-
dc.identifier.issn1073-0516-
dc.identifier.doi10.1145/1229855.1229859-
dc.identifier.urihttp://hdl.handle.net/10149/58305-
dc.description.abstractThe effects of design parameters of rating scales on the perceived quality of interaction with web sites were investigated, using four scales (Disorientation, Perceived ease of use, Perceived usefulness and Flow). Overall, the scales exhibited good psychometric properties. In Experiment 1, psychometric results generally converged between two response formats (visual analogue scale and Likert scale). However, in Experiment 2, presentation of one questionnaire item per page was better than all items presented on a single page and direct interaction (using radio buttons) was better than indirect interaction (using a drop-down box). Practical implications and a framework for measurement are presented.-
dc.publisherAssociation for Computing Machinery (ACM)-
dc.rightsACM allows authors' version of their own ACM-coyrighted work on their personal server or on servers belonging to their employers. For full details see http://www.acm.org/publicatios/policies/RightsResponsibilities [Accessed 16/02/2010]. Author can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 4/12/09]-
dc.subjecthuman-computer interaction-
dc.subjectLikert scale-
dc.subjectinteraction mechanism-
dc.subjectonline questionnaires-
dc.subjectpsychometrics-
dc.subjectquestionnaire layout-
dc.subjectresponse format-
dc.subjectscreen design-
dc.subjectvisual analogue scale-
dc.subjectweb sites-
dc.titleDesign parameters of rating scales for web sites-
dc.typeArticle-
dc.contributor.departmentUniversity of Teesside; Keele University.-
dc.identifier.journalACM Transactions on Computer-Human Interaction-
ref.assessmentRAE 2008-
ref.citationcount1 [Scopus, 4/12/2009]-
or.citation.harvardvan Schaik, P. and Ling, J. (2007) 'Design parameters of rating scales for web sites', ACM Transactions on Computer-Human Interaction, 14 (1), p.35.-
All Items in TeesRep are protected by copyright, with all rights reserved, unless otherwise indicated.