The effect of spatial layout and link colour of web pages on performance in a visual search task and an interactive search task

Hdl Handle:
http://hdl.handle.net/10149/58306
Title:
The effect of spatial layout and link colour of web pages on performance in a visual search task and an interactive search task
Authors:
Pearson, R. (Robert); van Schaik, P. (Paul) ( 0000-0001-5322-6554 )
Affiliation:
University of Teesside. School of Social Sciences and Law. Psychology Section.
Citation:
Pearson, R. and van Schaik, P. (2003) 'The effect of spatial layout and link colour of web pages on performance in a visual search task and an interactive search task', International Journal of Human-Computer Studies, 59 (3), pp.327-353.
Publisher:
Elsevier
Journal:
International Journal of Human-Computer Studies
Issue Date:
Sep-2003
URI:
http://hdl.handle.net/10149/58306
DOI:
10.1016/S1071-5819(03)00045-4
Abstract:
This study aimed to investigate the validity of psychological experimental methods within human–computer interaction research (Carroll, 1989) and to examine design guidelines pertaining to hypertext link colour and positioning of navigation menu frames as part of web documents. The results of past research on both link colour and positioning of menus are mixed and guidelines are usually not based on empirical evidence (Tullis, 1997; Shneiderman, 1997). The study used a repeated measures experimental design. Participants carried out both a visual search task and an interactive search task. Task performance on the two tasks did not to correlate (p>0.05), indicating that the visual search task may lack external validity. Results of the interactive search task suggest that the design convention of blue links (Nielsen, 1999a) should be retained as responses for blue were found to be significantly quicker than red, F(1,117)=14.526, p<0.001, MScolour=89.866. Furthermore, an effect of presentation position, F(3,117)=8.410, p<0.001, MSposition=61.015, was found, with support for menus on the left (Nielsen, 1999a; Campbell & Maglio, 1999) or right (Nielsen, 1999a). Evidence was also found to support the conjecture that experienced Internet users might have formed automatic attention responses to specific web page designs. The need for validation of behavioural and psychometric methods with task performance and the use of cognitive-perceptual-motor modelling are discussed.
Type:
Article
Keywords:
world wide web; frame layout; link colour; task performance; visual search; interactive search; automatic attention response; experimentation
ISSN:
1095-9300
Rights:
Author can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 07/01/2010]
Citation Count:
20 [Scopus, 07/01/2010]

Full metadata record

DC FieldValue Language
dc.contributor.authorPearson, R. (Robert)-
dc.contributor.authorvan Schaik, P. (Paul)-
dc.date.accessioned2009-04-01T10:48:34Z-
dc.date.available2009-04-01T10:48:34Z-
dc.date.issued2003-09-
dc.identifier.citationInternational Journal of Human-Computer Studies; 59 (3): 327-353-
dc.identifier.issn1095-9300-
dc.identifier.doi10.1016/S1071-5819(03)00045-4-
dc.identifier.urihttp://hdl.handle.net/10149/58306-
dc.description.abstractThis study aimed to investigate the validity of psychological experimental methods within human–computer interaction research (Carroll, 1989) and to examine design guidelines pertaining to hypertext link colour and positioning of navigation menu frames as part of web documents. The results of past research on both link colour and positioning of menus are mixed and guidelines are usually not based on empirical evidence (Tullis, 1997; Shneiderman, 1997). The study used a repeated measures experimental design. Participants carried out both a visual search task and an interactive search task. Task performance on the two tasks did not to correlate (p>0.05), indicating that the visual search task may lack external validity. Results of the interactive search task suggest that the design convention of blue links (Nielsen, 1999a) should be retained as responses for blue were found to be significantly quicker than red, F(1,117)=14.526, p<0.001, MScolour=89.866. Furthermore, an effect of presentation position, F(3,117)=8.410, p<0.001, MSposition=61.015, was found, with support for menus on the left (Nielsen, 1999a; Campbell & Maglio, 1999) or right (Nielsen, 1999a). Evidence was also found to support the conjecture that experienced Internet users might have formed automatic attention responses to specific web page designs. The need for validation of behavioural and psychometric methods with task performance and the use of cognitive-perceptual-motor modelling are discussed.-
dc.publisherElsevier-
dc.rightsAuthor can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 07/01/2010]-
dc.subjectworld wide web-
dc.subjectframe layout-
dc.subjectlink colour-
dc.subjecttask performance-
dc.subjectvisual search-
dc.subjectinteractive search-
dc.subjectautomatic attention response-
dc.subjectexperimentation-
dc.titleThe effect of spatial layout and link colour of web pages on performance in a visual search task and an interactive search task-
dc.typeArticle-
dc.contributor.departmentUniversity of Teesside. School of Social Sciences and Law. Psychology Section.-
dc.identifier.journalInternational Journal of Human-Computer Studies-
ref.assessmentRAE 2008-
ref.citationcount20 [Scopus, 07/01/2010]-
or.citation.harvardPearson, R. and van Schaik, P. (2003) 'The effect of spatial layout and link colour of web pages on performance in a visual search task and an interactive search task', International Journal of Human-Computer Studies, 59 (3), pp.327-353.-
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