The influence of font type and line length on visual search and information retrieval in web pages

Hdl Handle:
http://hdl.handle.net/10149/58307
Title:
The influence of font type and line length on visual search and information retrieval in web pages
Authors:
Ling, J. (Jonathan); van Schaik, P. (Paul) ( 0000-0001-5322-6554 )
Affiliation:
Keele University. School of Psychology.
Citation:
Ling, J. and van Schaik, P. (2006) 'The influence of font type and line length on visual search and information retrieval in web pages', International Journal of Human-Computer Studies, 64 (5), pp.395-404.
Publisher:
Elsevier
Journal:
International Journal of Human-Computer Studies
Issue Date:
May-2006
URI:
http://hdl.handle.net/10149/58307
DOI:
10.1016/j.ijhcs.2005.08.015
Abstract:
Most web sites are heavily text-based. Previous research has indicated that the way in which this text is presented may have a significant impact on usability. This paper reports findings from two experiments that explored the influence of font type and line length on a range of performance and subjective measures. Experiment 1 used a visual search task and Experiment 2 examined information retrieval. Overall, there was little impact of font on task performance, although the effect of line length was significant, with longer line lengths facilitating better scanning (Experiment 1) and shorter line lengths leading to better subjective outcomes (Experiments 1 and 2). Implications of these results for the design of web pages are discussed and recommendations given.
Type:
Article
Keywords:
font; line length; visual search; information retrieval
ISSN:
1095-9300
Rights:
Author can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 07/01/2010]
Citation Count:
13 [Scopus, 07/01/2010]

Full metadata record

DC FieldValue Language
dc.contributor.authorLing, J. (Jonathan)-
dc.contributor.authorvan Schaik, P. (Paul)-
dc.date.accessioned2009-04-01T10:48:36Z-
dc.date.available2009-04-01T10:48:36Z-
dc.date.issued2006-05-
dc.identifier.citationInternational Journal of Human-Computer Studies; 64 (5): 395-404-
dc.identifier.issn1095-9300-
dc.identifier.doi10.1016/j.ijhcs.2005.08.015-
dc.identifier.urihttp://hdl.handle.net/10149/58307-
dc.description.abstractMost web sites are heavily text-based. Previous research has indicated that the way in which this text is presented may have a significant impact on usability. This paper reports findings from two experiments that explored the influence of font type and line length on a range of performance and subjective measures. Experiment 1 used a visual search task and Experiment 2 examined information retrieval. Overall, there was little impact of font on task performance, although the effect of line length was significant, with longer line lengths facilitating better scanning (Experiment 1) and shorter line lengths leading to better subjective outcomes (Experiments 1 and 2). Implications of these results for the design of web pages are discussed and recommendations given.-
dc.publisherElsevier-
dc.rightsAuthor can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 07/01/2010]-
dc.subjectfont-
dc.subjectline length-
dc.subjectvisual search-
dc.subjectinformation retrieval-
dc.titleThe influence of font type and line length on visual search and information retrieval in web pages-
dc.typeArticle-
dc.contributor.departmentKeele University. School of Psychology.-
dc.identifier.journalInternational Journal of Human-Computer Studies-
ref.assessmentRAE 2008-
ref.citationcount13 [Scopus, 07/01/2010]-
or.citation.harvardLing, J. and van Schaik, P. (2006) 'The influence of font type and line length on visual search and information retrieval in web pages', International Journal of Human-Computer Studies, 64 (5), pp.395-404.-
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