Using online surveys to measure three key constructs of the quality of human-computer interaction in web sites: psychometric properties and implications

Hdl Handle:
http://hdl.handle.net/10149/58308
Title:
Using online surveys to measure three key constructs of the quality of human-computer interaction in web sites: psychometric properties and implications
Authors:
van Schaik, P. (Paul) ( 0000-0001-5322-6554 ) ; Ling, J. (Jonathan)
Affiliation:
University of Teesside. School of Social Sciences and Law. Psychology Section.
Citation:
van Schaik, P. and Ling, J. (2003) 'Using online surveys to measure three key constructs of the quality of human-computer interaction in web sites: psychometric properties and implications', International Journal of Human-Computer Studies, 59 (5), pp.545-567.
Publisher:
Elsevier
Journal:
International Journal of Human-Computer Studies
Issue Date:
Nov-2003
URI:
http://hdl.handle.net/10149/58308
DOI:
10.1016/S1071-5819(03)00078-8
Abstract:
On-line surveys are now an important tool for data collection on the World Wide Web (the Web). Determining the psychometric properties of key constructs such as disorientation, ease of use and flow is of paramount importance in establishing the quality of users’ interactions with web sites. The current study used techniques of experimental research and on-line surveys to investigate the psychometric properties of existing instruments for measuring these constructs using two response formats: visual analogue scale and Likert scale. A 2×2 design with response format and orientation support as independent variables was used. Ninety participants carried out an information retrieval task using an experimental on-line shopping site before completing the scales. Factor analysis confirmed the existence of three distinct scales that possessed high reliability. Evidence for validity, and to a lesser extent, sensitivity, was found. Although psychometric results generally converged, some differences between the two response formats were found. A framework for the comprehensive investigation of response formats of on-line questionnaires is proposed as a basis for future research. Practical implications for the on-line measurement of the quality of users’ interactions with web-based systems are discussed.
Type:
Article
Keywords:
on-line surveys; psychometrics; world wide web; intranet; response format; visual analogue scale; likert scale
ISSN:
1095-9300
Rights:
Author can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 07/01/2010]
Citation Count:
12 [Scopus, 07/01/2010]

Full metadata record

DC FieldValue Language
dc.contributor.authorvan Schaik, P. (Paul)-
dc.contributor.authorLing, J. (Jonathan)-
dc.date.accessioned2009-04-01T10:48:37Z-
dc.date.available2009-04-01T10:48:37Z-
dc.date.issued2003-11-
dc.identifier.citationInternational Journal of Human-Computer Studies; 59 (5): 545-567-
dc.identifier.issn1095-9300-
dc.identifier.doi10.1016/S1071-5819(03)00078-8-
dc.identifier.urihttp://hdl.handle.net/10149/58308-
dc.description.abstractOn-line surveys are now an important tool for data collection on the World Wide Web (the Web). Determining the psychometric properties of key constructs such as disorientation, ease of use and flow is of paramount importance in establishing the quality of users’ interactions with web sites. The current study used techniques of experimental research and on-line surveys to investigate the psychometric properties of existing instruments for measuring these constructs using two response formats: visual analogue scale and Likert scale. A 2×2 design with response format and orientation support as independent variables was used. Ninety participants carried out an information retrieval task using an experimental on-line shopping site before completing the scales. Factor analysis confirmed the existence of three distinct scales that possessed high reliability. Evidence for validity, and to a lesser extent, sensitivity, was found. Although psychometric results generally converged, some differences between the two response formats were found. A framework for the comprehensive investigation of response formats of on-line questionnaires is proposed as a basis for future research. Practical implications for the on-line measurement of the quality of users’ interactions with web-based systems are discussed.-
dc.publisherElsevier-
dc.rightsAuthor can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 07/01/2010]-
dc.subjecton-line surveys-
dc.subjectpsychometrics-
dc.subjectworld wide web-
dc.subjectintranet-
dc.subjectresponse format-
dc.subjectvisual analogue scale-
dc.subjectlikert scale-
dc.titleUsing online surveys to measure three key constructs of the quality of human-computer interaction in web sites: psychometric properties and implications-
dc.typeArticle-
dc.contributor.departmentUniversity of Teesside. School of Social Sciences and Law. Psychology Section.-
dc.identifier.journalInternational Journal of Human-Computer Studies-
ref.assessmentRAE 2008-
ref.citationcount12 [Scopus, 07/01/2010]-
or.citation.harvardvan Schaik, P. and Ling, J. (2003) 'Using online surveys to measure three key constructs of the quality of human-computer interaction in web sites: psychometric properties and implications', International Journal of Human-Computer Studies, 59 (5), pp.545-567.-
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