Volunteer management in arts organisations: a case study and managerial implications

Hdl Handle:
http://hdl.handle.net/10149/58386
Title:
Volunteer management in arts organisations: a case study and managerial implications
Authors:
Bussell, H. (Helen); Forbes, D. (Deborah)
Affiliation:
University of Teesside. Teesside Business School.; Third Sector Development Unit
Citation:
Bussell, H. and Forbes, D. (2005) 'Volunteer management in arts organisations: a case study and managerial implications', International Journal of Arts Management, 9 (2), pp.1-10.
Publisher:
International Journal of Arts Management
Journal:
International Journal of Arts Management
Issue Date:
2005
URI:
http://hdl.handle.net/10149/58386
Abstract:
Through highlighting best practice, this paper aims to assist those involved in theatre management in forming effective strategies for recruiting and retaining theatre volunteers. It uses a case study approach to examine the recruitment, management and retention strategies adopted by a provincial theatre in the United Kingdom. Data were collected through in-depth key informant interviews and through observation of volunteers at work at the theatre. The data were analysed using the Volunteer Life Cycle. Effective marketing strategies and volunteer management enabled the organization to successfully recruit volunteers and move the volunteer through the stages of the Volunteer Life Cycle to the development of a committed volunteer. Findings indicate that the success of the organization in managing its volunteers is dependent on the relationships established and developed between the volunteer and the organization. Managing these relationships is as important to theatre management as recruiting volunteers.
Type:
Article
Keywords:
volunteer management; theatre volunteers; recruitment; retention; marketing strategies; volunteering; relationship marketing; theatre management
ISSN:
1480-8986
Rights:
No publisher policy information on http://www.sherpa.ac.uk/romeo/ [Accessed 21/01/2010]
Citation Count:
0 [Web of Science and Scopus, 21/01/2010]

Full metadata record

DC FieldValue Language
dc.contributor.authorBussell, H. (Helen)-
dc.contributor.authorForbes, D. (Deborah)-
dc.date.accessioned2009-04-01T10:50:44Z-
dc.date.available2009-04-01T10:50:44Z-
dc.date.issued2005-
dc.identifier.citationInternational Journal of Arts Management; 9 (2): 1-10-
dc.identifier.issn1480-8986-
dc.identifier.urihttp://hdl.handle.net/10149/58386-
dc.description.abstractThrough highlighting best practice, this paper aims to assist those involved in theatre management in forming effective strategies for recruiting and retaining theatre volunteers. It uses a case study approach to examine the recruitment, management and retention strategies adopted by a provincial theatre in the United Kingdom. Data were collected through in-depth key informant interviews and through observation of volunteers at work at the theatre. The data were analysed using the Volunteer Life Cycle. Effective marketing strategies and volunteer management enabled the organization to successfully recruit volunteers and move the volunteer through the stages of the Volunteer Life Cycle to the development of a committed volunteer. Findings indicate that the success of the organization in managing its volunteers is dependent on the relationships established and developed between the volunteer and the organization. Managing these relationships is as important to theatre management as recruiting volunteers.-
dc.publisherInternational Journal of Arts Management-
dc.rightsNo publisher policy information on http://www.sherpa.ac.uk/romeo/ [Accessed 21/01/2010]-
dc.subjectvolunteer management-
dc.subjecttheatre volunteers-
dc.subjectrecruitment-
dc.subjectretention-
dc.subjectmarketing strategies-
dc.subjectvolunteering-
dc.subjectrelationship marketing-
dc.subjecttheatre management-
dc.titleVolunteer management in arts organisations: a case study and managerial implications-
dc.typeArticle-
dc.contributor.departmentUniversity of Teesside. Teesside Business School.-
dc.contributor.departmentThird Sector Development Unit-
dc.identifier.journalInternational Journal of Arts Management-
ref.assessmentRAE 2008-
ref.citationcount0 [Web of Science and Scopus, 21/01/2010]-
or.citation.harvardBussell, H. and Forbes, D. (2005) 'Volunteer management in arts organisations: a case study and managerial implications', International Journal of Arts Management, 9 (2), pp.1-10.-
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