Understanding the volunteer market: The what, where, who and why of volunteering

Hdl Handle:
http://hdl.handle.net/10149/58387
Title:
Understanding the volunteer market: The what, where, who and why of volunteering
Authors:
Bussell, H. (Helen); Forbes, D. (Deborah)
Affiliation:
University of Teesside. School of Business and Management.; Third Sector Development Unit.
Citation:
Bussell, H. and Forbes, D. (2002) 'Understanding the volunteer market: The what, where, who and why of volunteering', International Journal of Nonprofit and Voluntary Sector Marketing, 7 (3), pp.244-257.
Publisher:
Henry Stewart Publications
Journal:
International Journal of Nonprofit and Voluntary Sector Marketing
Issue Date:
2002
URI:
http://hdl.handle.net/10149/58387
DOI:
10.1002/nvsm.183
Abstract:
Although the work of the voluntary sector is growing, the number of people volunteering is not increasing at a comparable rate. This paper argues that the key to an organisation's success in recruiting and retaining its volunteers is to have an understanding of its target group. As a means to developing this understanding the paper reviews the prior research on volunteering and outlines the current situation in the voluntary sector with regard to the donation of time. The review shows that those who volunteer are an extremely diverse group, active in a wide variety of contexts. This makes the definition of a volunteer a more complex task than one would expect. It also demonstrates that individuals and organisations may volunteer for reasons other than purely altruistic motives. Finally, the paper identifies gaps in this area of research and presents topics for further research.
Type:
Article
Keywords:
voluntary sector; volunteering; volunteer; target group
ISSN:
1479-103X
Rights:
Subject to restrictions, author can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 21/12/09]
Citation Count:
0 [Web of Science and Scopus, 21/12/09]

Full metadata record

DC FieldValue Language
dc.contributor.authorBussell, H. (Helen)-
dc.contributor.authorForbes, D. (Deborah)-
dc.date.accessioned2009-04-01T10:50:45Z-
dc.date.available2009-04-01T10:50:45Z-
dc.date.issued2002-
dc.identifier.citationInternational Journal of Nonprofit and Voluntary Sector Marketing; 7 (3): 244-257-
dc.identifier.issn1479-103X-
dc.identifier.doi10.1002/nvsm.183-
dc.identifier.urihttp://hdl.handle.net/10149/58387-
dc.description.abstractAlthough the work of the voluntary sector is growing, the number of people volunteering is not increasing at a comparable rate. This paper argues that the key to an organisation's success in recruiting and retaining its volunteers is to have an understanding of its target group. As a means to developing this understanding the paper reviews the prior research on volunteering and outlines the current situation in the voluntary sector with regard to the donation of time. The review shows that those who volunteer are an extremely diverse group, active in a wide variety of contexts. This makes the definition of a volunteer a more complex task than one would expect. It also demonstrates that individuals and organisations may volunteer for reasons other than purely altruistic motives. Finally, the paper identifies gaps in this area of research and presents topics for further research.-
dc.publisherHenry Stewart Publications-
dc.rightsSubject to restrictions, author can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 21/12/09]-
dc.subjectvoluntary sector-
dc.subjectvolunteering-
dc.subjectvolunteer-
dc.subjecttarget group-
dc.titleUnderstanding the volunteer market: The what, where, who and why of volunteering-
dc.typeArticle-
dc.contributor.departmentUniversity of Teesside. School of Business and Management.-
dc.contributor.departmentThird Sector Development Unit.-
dc.identifier.journalInternational Journal of Nonprofit and Voluntary Sector Marketing-
ref.assessmentRAE 2008-
ref.citationcount0 [Web of Science and Scopus, 21/12/09]-
or.citation.harvardBussell, H. and Forbes, D. (2002) 'Understanding the volunteer market: The what, where, who and why of volunteering', International Journal of Nonprofit and Voluntary Sector Marketing, 7 (3), pp.244-257.-
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