| Issue Date | Title | Type | Author(s) |
Jul-2011 | Fashion value brands: the relationship between identity and image
Journal of Fashion Marketing and Management | Article | Ross, J. (Jill); Harradine, R. (Rod) |
21-Apr-2010 | Musings from Miles: What Miles Davis can tell us about music and marketing
Marketing the arts: A fresh approach | Book chapter | Dennis, N. K. (Noel); Macaulay, M. (Michael) |
Jan-2010 | Value brands: cheap or trendy?: An investigation into young consumers and supermarket clothing
Journal of Fashion Marketing and Management | Article | Ross, J. (Jill); Harradine, R. (Rod) |
Nov-2008 | How UK universities engage with their local communities: a study of employer supported volunteering
International Journal of Nonprofit and Voluntary Sector Marketing | Article | Bussell, H. (Helen); Forbes, D. (Deborah) |
2008 | Employer supported volunteering (ESV) activity in a North East market town
Academy of Marketing Annual Conference (AM2008), Robert Gordon University, Aberdeen, July 8-10, 2008 | Meetings and Proceedings | Bussell, H. (Helen); Forbes, D. (Deborah) |
2007 | "Miles ahead" - using jazz to investigate improvisation and market orientation
European Journal of Marketing | Article | Dennis, N. K. (Noel); Macaulay, M. (Michael) |
2007 | Branding: A generation gap?
Journal of Fashion Marketing and Management | Article | Harradine, R. (Rod); Ross, J. (Jill) |
Oct-2006 | "Friends" schemes in arts marketing: developing relationships in British provincial theatres
International Journal of Arts Management | Article | Bussell, H. (Helen); Forbes, D. (Deborah) |
6-Jul-2006 | Marketing and jazz - the views of leading jazz musicians
Marketing excellence | Meetings and Proceedings; Book chapter | Dennis, N. K. (Noel) |
Jul-2006 | Developing relationship marketing in the voluntary sector
Journal of Nonprofit & Public Sector Marketing | Article | Bussell, H. (Helen); Forbes, D. (Deborah) |
Jul-2006 | Jazz in the UK - a philosophical dilemma for marketing?
The Marketing Review | Article | Dennis, N. K. (Noel); Macaulay, M. (Michael) |
2006 | Remarkor: a new approach to the study of relationship marketing orientation
New Trends in Marketing Conference, Czech Marketing Association, 2006, Liberec, Czech Republic. | Meetings and Proceedings | Robinson, T. M. (Terry); Clarke-Hill, C. M. (Colin); Clarkson, R. (Richard) |
2006 | Winning all the way: An overview of employer supported volunteering
Proceedings of the first joint workshop of the nonprofit and arts/heritage marketing special interest groups of the Academy of Marketing | Meetings and Proceedings; Book chapter | Forbes, D. (Deborah); Bussell, H. (Helen) |
2005 | Volunteer management in arts organisations: a case study and managerial implications
International Journal of Arts Management | Article | Bussell, H. (Helen); Forbes, D. (Deborah) |
2-Apr-2004 | Supply chain relationships in local government in the United Kingdom: an exploratory study
3rd International Conference in Non Profit Marketing, 2004, University of Beira Interior, Covilha, Portugal, 1 - 2 April. | Meetings and Proceedings | Robinson, T. M. (Terry); Jackson, L. (Lesley) |
2004 | I'm not wearing that! Branding and young children
Journal of Fashion Marketing and Management | Article | Ross, J. (Jill); Harradine, R. (Rod) |
Sep-2003 | Jazz and marketing planning
Journal of Strategic Marketing | Article | Dennis, N. K. (Noel); Macaulay, M. (Michael) |
2003 | A longitudinal study of changes in retail formats and merchandise assortment in clothing retailing in the Czech Republic in the period 1994-1999
International Journal of Retail & Distribution Management | Article | Simova, J. (Jozefina); Clarke-Hill, C. M. (Colin); Robinson, T. M. (Terry) |
2003 | The volunteer life cycle: a marketing model for volunteering
Voluntary Action | Article | Bussell, H. (Helen); Forbes, D. (Deborah) |
Jul-2002 | Differentiation through service: a perspective from the commodity chemicals sector
The Service Industries Journal | Article | Robinson, T. M. (Terry); Clarke-Hill, C. M. (Colin); Clarkson, R. (Richard) |
