Brandscape architecture: Towards a unified theory of experiential design

Hdl Handle:
http://hdl.handle.net/10149/107255
Title:
Brandscape architecture: Towards a unified theory of experiential design
Book Title:
Proceedings of international association of design research conference
Authors:
McClenaghan, P. (Philip)
Affiliation:
University of Teesside. School of Arts and Media.
Citation:
McClenaghan, P. (2007) 'Brandscape architecture: Towards a unified theory of experiential design', International association of design research conference, Hong Kong, November, 12 - 15, in Proceedings of international association of design research conference
Publisher:
International Association of Societies of Design Research
Conference:
International association of design research conference, Hong Kong, November, 12 - 15
Issue Date:
2007
URI:
http://hdl.handle.net/10149/107255
Additional Links:
http://www.sd.polyu.edu.hk/iasdr/proceeding/html/sch_day2.htm
Type:
Meetings and Proceedings; Book Chapter
Language:
en
Keywords:
brandscape; experience; design; branding strategy; differentiation; customer experiences
Rights:
No publisher policy information on http://www.sherpa.ac.uk/romeo/ [Accessed 06/07/2010]
Citation Count:
0 [Scopus and Web of Science, 06/07/2010]

Full metadata record

DC FieldValue Language
dc.contributor.authorMcClenaghan, P. (Philip)en
dc.creatorSmith, J. (John)en
dc.date.accessioned2010-07-06T09:09:11Z-
dc.date.available2010-07-06T09:09:11Z-
dc.date.issued2007-
dc.identifier.urihttp://hdl.handle.net/10149/107255-
dc.language.isoenen
dc.publisherInternational Association of Societies of Design Researchen
dc.relation.urlhttp://www.sd.polyu.edu.hk/iasdr/proceeding/html/sch_day2.htmen
dc.rightsNo publisher policy information on http://www.sherpa.ac.uk/romeo/ [Accessed 06/07/2010]en
dc.subjectbrandscapeen
dc.subjectexperienceen
dc.subjectdesignen
dc.subjectbranding strategyen
dc.subjectdifferentiationen
dc.subjectcustomer experiencesen
dc.titleBrandscape architecture: Towards a unified theory of experiential designen
dc.typeMeetings and Proceedingsen
dc.typeBook Chapteren
dc.contributor.departmentUniversity of Teesside. School of Arts and Media.en
dc.title.bookProceedings of international association of design research conferenceen
dc.identifier.conferenceInternational association of design research conference, Hong Kong, November, 12 - 15en
ref.citationcount0 [Scopus and Web of Science, 06/07/2010]en
or.citation.harvardMcClenaghan, P. (2007) 'Brandscape architecture: Towards a unified theory of experiential design', International association of design research conference, Hong Kong, November, 12 - 15, in Proceedings of international association of design research conference-
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