If an effective marketing strategy requires differentiating a firm's products and services, does effective HR strategy also require segmentation?

Hdl Handle:
http://hdl.handle.net/10149/114631
Title:
If an effective marketing strategy requires differentiating a firm's products and services, does effective HR strategy also require segmentation?
Authors:
Preece, D. (David); Iles, P. (Paul); Chuai, X. (Xin)
Affiliation:
University of Teesside
Citation:
Preece, D., Iles, P. and Chuai, X. (2009) 'If an effective marketing strategy requires differentiating a firm's products and services, does effective HR strategy also require segmentation?', 2009 AM Conference, Leeds Metropolitan University, July 7-9. Academy of Marketing.
Publisher:
Academy of Marketing
Conference:
2009 AM Conference, Leeds Metropolitan University, July 7-9
Issue Date:
2009
URI:
http://hdl.handle.net/10149/114631
Additional Links:
http://www.leedsmet.ac.uk/conferences/am2009/index.html
Type:
Meetings and Proceedings
Language:
en
Keywords:
marketing strategy; differentiation; HR strategy; segmentation
Rights:
No publisher policy information on http://www.sherpa.ac.uk/romeo/ [Accessed 03/11/2010]
Citation Count:
0 [Web of Science and Scopus, 03/11/2010]

Full metadata record

DC FieldValue Language
dc.contributor.authorPreece, D. (David)en
dc.contributor.authorIles, P. (Paul)en
dc.contributor.authorChuai, X. (Xin)en
dc.date.accessioned2010-11-03T15:57:14Z-
dc.date.available2010-11-03T15:57:14Z-
dc.date.issued2009-
dc.identifier.urihttp://hdl.handle.net/10149/114631-
dc.language.isoenen
dc.publisherAcademy of Marketingen
dc.relation.urlhttp://www.leedsmet.ac.uk/conferences/am2009/index.htmlen
dc.rightsNo publisher policy information on http://www.sherpa.ac.uk/romeo/ [Accessed 03/11/2010]en
dc.subjectmarketing strategyen
dc.subjectdifferentiationen
dc.subjectHR strategyen
dc.subjectsegmentationen
dc.titleIf an effective marketing strategy requires differentiating a firm's products and services, does effective HR strategy also require segmentation?en
dc.typeMeetings and Proceedingsen
dc.contributor.departmentUniversity of Teessideen
dc.identifier.conference2009 AM Conference, Leeds Metropolitan University, July 7-9en
ref.citationcount0 [Web of Science and Scopus, 03/11/2010]en
or.citation.harvardPreece, D., Iles, P. and Chuai, X. (2009) 'If an effective marketing strategy requires differentiating a firm's products and services, does effective HR strategy also require segmentation?', 2009 AM Conference, Leeds Metropolitan University, July 7-9. Academy of Marketing.-
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