Governing at a distance: social marketing and the (bio) politics of responsibility

Hdl Handle:
http://hdl.handle.net/10149/217310
Title:
Governing at a distance: social marketing and the (bio) politics of responsibility
Authors:
Crawshaw, P. (Paul)
Affiliation:
University of Teesside
Citation:
Crawshaw, P. (2012) 'Governing at a distance: social marketing and the (bio) politics of responsibility', Social Science & Medicine, 75 (1), pp.200-207.
Publisher:
Elsevier
Journal:
Social Science & Medicine
Issue Date:
Jul-2012
URI:
http://hdl.handle.net/10149/217310
DOI:
10.1016/j.socscimed.2012.02.040
Additional Links:
http://linkinghub.elsevier.com/retrieve/pii/S0277953612002274
Abstract:
In the recently published lectures from the College de France series, The Birth of Bio-Politics, Foucault (2009) offers his most explicit analysis of neo-liberal governmentality and its impact upon states and societies in the late twentieth century. Framed in terms of the bio-political as a mode of governance of populations and its relationship to neo-liberalism, these lectures offer a rich seam of theoretical resources with which to interrogate contemporary forms of governmentality. This paper seeks to apply these and some recent critical analysis by Foucauldian scholars, to the study of health governance, with particular reference to the use of social marketing as a strategy to improve the health of populations ‘at a distance’. Reflecting a broader decollectivisation of welfare, such strategies are identified as exemplars of neo-liberal methods of governance through inculcating self management and individualisation of responsibility for health and wellbeing. Drawing on original empirical data collected with a sample of fifty long term unemployed men in 2009, this paper critically examines social marketing as a newer feature of health governance and reflects upon participants’ responses to it as a strategy in the context of their wider understandings of health, choice and responsibility.
Type:
Article
Language:
en
Keywords:
United Kingdom; bio-politics; Foucault; governmentality; neoliberalism; social marketing
ISSN:
0277-9536
Rights:
Author can archive post-print. For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 02/04/2012].
Citation Count:
0 [Scopus, 02/04/2012]

Full metadata record

DC FieldValue Language
dc.contributor.authorCrawshaw, P. (Paul)en_GB
dc.date.accessioned2012-04-02T09:03:16Z-
dc.date.available2012-04-02T09:03:16Z-
dc.date.issued2012-07-
dc.identifier.citationSocial Science & Medicine; 75 (1):200-207en_GB
dc.identifier.issn0277-9536-
dc.identifier.doi10.1016/j.socscimed.2012.02.040-
dc.identifier.urihttp://hdl.handle.net/10149/217310-
dc.description.abstractIn the recently published lectures from the College de France series, The Birth of Bio-Politics, Foucault (2009) offers his most explicit analysis of neo-liberal governmentality and its impact upon states and societies in the late twentieth century. Framed in terms of the bio-political as a mode of governance of populations and its relationship to neo-liberalism, these lectures offer a rich seam of theoretical resources with which to interrogate contemporary forms of governmentality. This paper seeks to apply these and some recent critical analysis by Foucauldian scholars, to the study of health governance, with particular reference to the use of social marketing as a strategy to improve the health of populations ‘at a distance’. Reflecting a broader decollectivisation of welfare, such strategies are identified as exemplars of neo-liberal methods of governance through inculcating self management and individualisation of responsibility for health and wellbeing. Drawing on original empirical data collected with a sample of fifty long term unemployed men in 2009, this paper critically examines social marketing as a newer feature of health governance and reflects upon participants’ responses to it as a strategy in the context of their wider understandings of health, choice and responsibility.en_GB
dc.language.isoenen
dc.publisherElsevieren_GB
dc.relation.urlhttp://linkinghub.elsevier.com/retrieve/pii/S0277953612002274en_GB
dc.rightsAuthor can archive post-print. For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 02/04/2012].en_GB
dc.subjectUnited Kingdomen_GB
dc.subjectbio-politicsen_GB
dc.subjectFoucaulten_GB
dc.subjectgovernmentalityen_GB
dc.subjectneoliberalismen_GB
dc.subjectsocial marketingen_GB
dc.titleGoverning at a distance: social marketing and the (bio) politics of responsibilityen
dc.typeArticleen
dc.contributor.departmentUniversity of Teessideen_GB
dc.identifier.journalSocial Science & Medicineen_GB
ref.citationcount0 [Scopus, 02/04/2012]en_GB
or.citation.harvardCrawshaw, P. (2012) 'Governing at a distance: social marketing and the (bio) politics of responsibility', Social Science & Medicine, 75 (1), pp.200-207.en_GB
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