Advertising agency compensation, client evaluation and switching costs: an extension of agency theory

Hdl Handle:
http://hdl.handle.net/10149/293132
Title:
Advertising agency compensation, client evaluation and switching costs: an extension of agency theory
Authors:
Davies, M. (Mark); Prince, M. (Melvin)
Affiliation:
Teesside University. Teesside Business School.
Citation:
Davies, M.A. and Prince, M.(2010) 'Advertising Agency Compensation, Client Evaluation and Switching costs: An Extension of Agency Theory', Journal of Current Issues and Research in Advertising, 32(1), pp.13-32
Publisher:
Taylor & Francis
Journal:
Journal of Current Issues & Research in Advertising
Issue Date:
Mar-2010
URI:
http://hdl.handle.net/10149/293132
DOI:
10.1080/10641734.2010.10505272
Additional Links:
http://www.tandfonline.com/doi/abs/10.1080/10641734.2010.10505272
Type:
Article
Language:
en; en_GB
Keywords:
risk; vulnerability; relationships; strategic partners; clients; evaluation
ISSN:
1064-1734
EISSN:
2164-7313
Rights:
Subject to restrictions, author can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 31/05/2013]
Citation Count:
0 [Web of Science and Scopus, 31/05/2013]

Full metadata record

DC FieldValue Language
dc.contributor.authorDavies, M. (Mark)en_GB
dc.contributor.authorPrince, M. (Melvin)en_GB
dc.date.accessioned2013-05-31T11:06:11Z-
dc.date.available2013-05-31T11:06:11Z-
dc.date.issued2010-03-
dc.identifier.citationJournal of Current Issues & Research in Advertising; 32 (1): 13-31en_GB
dc.identifier.issn1064-1734-
dc.identifier.doi10.1080/10641734.2010.10505272-
dc.identifier.urihttp://hdl.handle.net/10149/293132-
dc.language.isoenen
dc.language.isoen_GB-
dc.publisherTaylor & Francisen_GB
dc.relation.urlhttp://www.tandfonline.com/doi/abs/10.1080/10641734.2010.10505272en_GB
dc.rightsSubject to restrictions, author can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 31/05/2013]en_GB
dc.subjectrisken_GB
dc.subjectvulnerabilityen_GB
dc.subjectrelationshipsen_GB
dc.subjectstrategic partnersen_GB
dc.subjectclientsen_GB
dc.subjectevaluationen_GB
dc.titleAdvertising agency compensation, client evaluation and switching costs: an extension of agency theoryen
dc.typeArticleen
dc.identifier.eissn2164-7313-
dc.contributor.departmentTeesside University. Teesside Business School.en_GB
dc.identifier.journalJournal of Current Issues & Research in Advertisingen_GB
ref.citationcount0 [Web of Science and Scopus, 31/05/2013]en_GB
or.citation.harvardDavies, M.A. and Prince, M.(2010) 'Advertising Agency Compensation, Client Evaluation and Switching costs: An Extension of Agency Theory', Journal of Current Issues and Research in Advertising, 32(1), pp.13-32-
prism.startingPage13-
prism.endingPage32-
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