Hdl Handle:
http://hdl.handle.net/10149/293156
Title:
Mixed methods in marketing research
Book Title:
Leading edge marketing research: 21st century tools and practices
Authors:
Prince, M. (Melvin); Davies, M. (Mark); Manolis, C. (Chris); Tratner, S.
Editors:
Kaden, R. J. (Robert); Linda, G. (Gerald); Prince, M. (Melvin)
Affiliation:
Teesside University. Teesside Business School.
Citation:
Prince, M., Davies, M.A., Manolis, C. and Tratner, S. (2011) "Mixed methods in marketing research" In Kaden, R.J., Linda, G. and Prince, M. (eds) Leading edge marketing research: 21st Century tools and practices. Thousand Oaks, CA: Sage Publications, pp.300-318.
Publisher:
SAGE Publications
Issue Date:
Nov-2011
URI:
http://hdl.handle.net/10149/293156
Type:
Book Chapter
Language:
en; en_GB
Keywords:
marketing research; marketing tools
ISBN:
9781412991315

Full metadata record

DC FieldValue Language
dc.contributor.authorPrince, M. (Melvin)en_GB
dc.contributor.authorDavies, M. (Mark)en_GB
dc.contributor.authorManolis, C. (Chris)en_GB
dc.contributor.authorTratner, S.en_GB
dc.contributor.editorKaden, R. J. (Robert)en_GB
dc.contributor.editorLinda, G. (Gerald)en_GB
dc.contributor.editorPrince, M. (Melvin)en_GB
dc.date.accessioned2013-05-31T14:06:05Z-
dc.date.available2013-05-31T14:06:05Z-
dc.date.issued2011-11-
dc.identifier.isbn9781412991315-
dc.identifier.urihttp://hdl.handle.net/10149/293156-
dc.language.isoenen
dc.language.isoen_GB-
dc.publisherSAGE Publicationsen_GB
dc.subjectmarketing researchen_GB
dc.subjectmarketing toolsen_GB
dc.titleMixed methods in marketing researchen
dc.typeBook Chapteren
dc.contributor.departmentTeesside University. Teesside Business School.en_GB
dc.title.bookLeading edge marketing research: 21st century tools and practicesen_GB
or.citation.harvardPrince, M., Davies, M.A., Manolis, C. and Tratner, S. (2011) "Mixed methods in marketing research" In Kaden, R.J., Linda, G. and Prince, M. (eds) Leading edge marketing research: 21st Century tools and practices. Thousand Oaks, CA: Sage Publications, pp.300-318.-
prism.startingPage300-
prism.endingPage318-
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