Subliminal cueing of selection behavior in a virtual environment

Hdl Handle:
http://hdl.handle.net/10149/322593
Title:
Subliminal cueing of selection behavior in a virtual environment
Authors:
Aranyi, G. (Gabor); Kouider, S. (Sid); Lindsay, A. (Alan); Prins, H. (Hielke); Ahmed, I. (Imtiaj); Jacucci, G. (Giulio); Negri, P. (Paolo); Gamberini, L. (Luciano); Pizzi, D. (David); Cavazza, M. O. (Marc)
Affiliation:
Teesside University. Digital Futures Institute
Citation:
Aranyi, G.; Kouider, S.; Lindsay, A.; Prins, H.; Ahmed, I.; Jacucci, G. ; Negri, P.; Gamberini, L.; Pizzi, D.; Cavazza, M. O. (2014) 'Subliminal cueing of selection behavior in a virtual environment' Presence: Teleoperators and Virtual Environments; 23 (1):33
Publisher:
MIT Press
Journal:
Presence: Teleoperators and Virtual Environments
Issue Date:
May-2014
URI:
http://hdl.handle.net/10149/322593
DOI:
10.1162/PRES_a_00167
Additional Links:
http://www.mitpressjournals.org/doi/abs/10.1162/PRES_a_00167
Abstract:
The performance of current graphics engines makes it possible to incorporate subliminal cues within virtual environments (VEs), providing an additional way of communication, fully integrated with the exploration of a virtual scene. In order to advance the application of subliminal information in this area, it is necessary to explore in the psychological literature how techniques previously reported as rendering information subliminal can be successfully implemented in VEs. Previous literature has also described the effects of subliminal cues as quantitatively modest, which raises the issue of their inclusion in practical tasks. We used a 3D rendering engine (Unity3D) to implement a masking paradigm within the context of a realistic scene and a familiar (kitchen) environment. We report significant effects of subliminal cueing on the selection of objects in a virtual scene, demonstrating the feasibility of subliminal cueing in VEs. Furthermore, we show that multiple iterations of masked objects within a trial, as well as the speeding of selection choices, can substantially reinforce the impact of subliminal cues. This is consistent with previous findings suggesting that the effect of subliminal stimuli fades rapidly. We conclude by proposing, as part of further work, possible mechanisms for the inclusion of subliminal cueing in intelligent interfaces to maximize their effects.
Type:
Article
Language:
en
ISSN:
1054-7460; 1531-3263
Rights:
Subject to restrictions, author can archive publisher's version/PDF. For full details see http://www.sherpa.ac.uk/romeo [Accessed: 08/07/2014]

Full metadata record

DC FieldValue Language
dc.contributor.authorAranyi, G. (Gabor)en
dc.contributor.authorKouider, S. (Sid)en
dc.contributor.authorLindsay, A. (Alan)en
dc.contributor.authorPrins, H. (Hielke)en
dc.contributor.authorAhmed, I. (Imtiaj)en
dc.contributor.authorJacucci, G. (Giulio)en
dc.contributor.authorNegri, P. (Paolo)en
dc.contributor.authorGamberini, L. (Luciano)en
dc.contributor.authorPizzi, D. (David)en
dc.contributor.authorCavazza, M. O. (Marc)en
dc.date.accessioned2014-07-08T14:30:24Z-
dc.date.available2014-07-08T14:30:24Z-
dc.date.issued2014-05-
dc.identifier.citationPresence: Teleoperators and Virtual Environments; 23 (1):33en
dc.identifier.issn1054-7460-
dc.identifier.issn1531-3263-
dc.identifier.doi10.1162/PRES_a_00167-
dc.identifier.urihttp://hdl.handle.net/10149/322593-
dc.description.abstractThe performance of current graphics engines makes it possible to incorporate subliminal cues within virtual environments (VEs), providing an additional way of communication, fully integrated with the exploration of a virtual scene. In order to advance the application of subliminal information in this area, it is necessary to explore in the psychological literature how techniques previously reported as rendering information subliminal can be successfully implemented in VEs. Previous literature has also described the effects of subliminal cues as quantitatively modest, which raises the issue of their inclusion in practical tasks. We used a 3D rendering engine (Unity3D) to implement a masking paradigm within the context of a realistic scene and a familiar (kitchen) environment. We report significant effects of subliminal cueing on the selection of objects in a virtual scene, demonstrating the feasibility of subliminal cueing in VEs. Furthermore, we show that multiple iterations of masked objects within a trial, as well as the speeding of selection choices, can substantially reinforce the impact of subliminal cues. This is consistent with previous findings suggesting that the effect of subliminal stimuli fades rapidly. We conclude by proposing, as part of further work, possible mechanisms for the inclusion of subliminal cueing in intelligent interfaces to maximize their effects.en
dc.language.isoenen
dc.publisherMIT Pressen
dc.relation.urlhttp://www.mitpressjournals.org/doi/abs/10.1162/PRES_a_00167en
dc.rightsSubject to restrictions, author can archive publisher's version/PDF. For full details see http://www.sherpa.ac.uk/romeo [Accessed: 08/07/2014]en
dc.titleSubliminal cueing of selection behavior in a virtual environmenten
dc.typeArticleen
dc.contributor.departmentTeesside University. Digital Futures Instituteen
dc.identifier.journalPresence: Teleoperators and Virtual Environmentsen
or.citation.harvardAranyi, G.; Kouider, S.; Lindsay, A.; Prins, H.; Ahmed, I.; Jacucci, G. ; Negri, P.; Gamberini, L.; Pizzi, D.; Cavazza, M. O. (2014) 'Subliminal cueing of selection behavior in a virtual environment' Presence: Teleoperators and Virtual Environments; 23 (1):33-
All Items in TeesRep are protected by copyright, with all rights reserved, unless otherwise indicated.