Fast lemons and sour boulders: Testing crossmodal correspondences using an internet-based testing methodology

Hdl Handle:
http://hdl.handle.net/10149/559137
Title:
Fast lemons and sour boulders: Testing crossmodal correspondences using an internet-based testing methodology
Authors:
Woods, A. T. (Andy); Spence, C. (Charles); Butcher, N. (Natalie) ( 0000-0002-0154-0530 ) ; Deroy, O. (Ophelia)
Affiliation:
Teesside University. Social Futures Institute
Citation:
Woods, A. T., Spence, C., Butcher, N., Deroy, O., (2013) 'Fast lemons and sour boulders: Testing crossmodal correspondences using an internet-based testing methodology' i-Perception 4(6) 365–379; doi:10.1068/i0586
Publisher:
Pion
Journal:
i-Perception
Issue Date:
2013
URI:
http://hdl.handle.net/10149/559137
DOI:
10.1068/i0586
Additional Links:
http://i-perception.perceptionweb.com/journal/I/article/i0586
Abstract:
According to a popular family of hypotheses, crossmodal matches between distinct features hold because they correspond to the same polarity on several conceptual dimensions (such as active–passive, good–bad, etc.) that can be identified using the semantic differential technique. The main problem here resides in turning this hypothesis into testable empirical predictions. In the present study, we outline a series of plausible consequences of the hypothesis and test a variety of well-established and previously untested crossmodal correspondences by means of a novel internet-based testing methodology. The results highlight that the semantic hypothesis cannot easily explain differences in the prevalence of crossmodal associations built on the same semantic pattern (fast lemons, slow prunes, sour boulders, heavy red); furthermore, the semantic hypothesis only minimally predicts what happens when the semantic dimensions and polarities that are supposed to drive such crossmodal associations are made more salient (e.g., by adding emotional cues that ought to make the good/bad dimension more salient); finally, the semantic hypothesis does not explain why reliable matches are no longer observed once intramodal dimensions with congruent connotations are presented (e.g., visually presented shapes and colour do not appear to correspond).
Type:
Article
Language:
en
ISSN:
2041-6695
Rights:
his open-access article is distributed under a Creative Commons Licence (http://creativecommons.org/licenses/by/3.0/), which permits commercial use, distribution, adaption, and reproduction, provided the original author(s) and source are credited. For full details see http://i-perception.perceptionweb.com/journal/I/volume/4/article/i0586 [Accessed: 07/07/2015]

Full metadata record

DC FieldValue Language
dc.contributor.authorWoods, A. T. (Andy)en
dc.contributor.authorSpence, C. (Charles)en
dc.contributor.authorButcher, N. (Natalie)en
dc.contributor.authorDeroy, O. (Ophelia)en
dc.date.accessioned2015-07-07T11:43:28Zen
dc.date.available2015-07-07T11:43:28Zen
dc.date.issued2013en
dc.identifier.citationi-Perception, 4 (6):365en
dc.identifier.issn2041-6695en
dc.identifier.doi10.1068/i0586en
dc.identifier.urihttp://hdl.handle.net/10149/559137en
dc.description.abstractAccording to a popular family of hypotheses, crossmodal matches between distinct features hold because they correspond to the same polarity on several conceptual dimensions (such as active–passive, good–bad, etc.) that can be identified using the semantic differential technique. The main problem here resides in turning this hypothesis into testable empirical predictions. In the present study, we outline a series of plausible consequences of the hypothesis and test a variety of well-established and previously untested crossmodal correspondences by means of a novel internet-based testing methodology. The results highlight that the semantic hypothesis cannot easily explain differences in the prevalence of crossmodal associations built on the same semantic pattern (fast lemons, slow prunes, sour boulders, heavy red); furthermore, the semantic hypothesis only minimally predicts what happens when the semantic dimensions and polarities that are supposed to drive such crossmodal associations are made more salient (e.g., by adding emotional cues that ought to make the good/bad dimension more salient); finally, the semantic hypothesis does not explain why reliable matches are no longer observed once intramodal dimensions with congruent connotations are presented (e.g., visually presented shapes and colour do not appear to correspond).en
dc.language.isoenen
dc.publisherPionen
dc.relation.urlhttp://i-perception.perceptionweb.com/journal/I/article/i0586en
dc.rightshis open-access article is distributed under a Creative Commons Licence (http://creativecommons.org/licenses/by/3.0/), which permits commercial use, distribution, adaption, and reproduction, provided the original author(s) and source are credited. For full details see http://i-perception.perceptionweb.com/journal/I/volume/4/article/i0586 [Accessed: 07/07/2015]en
dc.titleFast lemons and sour boulders: Testing crossmodal correspondences using an internet-based testing methodologyen
dc.typeArticleen
dc.contributor.departmentTeesside University. Social Futures Instituteen
dc.identifier.journali-Perceptionen
or.citation.harvardWoods, A. T., Spence, C., Butcher, N., Deroy, O., (2013) 'Fast lemons and sour boulders: Testing crossmodal correspondences using an internet-based testing methodology' i-Perception 4(6) 365–379; doi:10.1068/i0586en
This item is licensed under a Creative Commons License
Creative Commons
All Items in TeesRep are protected by copyright, with all rights reserved, unless otherwise indicated.