IMC and the Practitioners‘ Strategy Paradox

Hdl Handle:
http://hdl.handle.net/10149/559332
Title:
IMC and the Practitioners‘ Strategy Paradox
Authors:
Manoli, E. A. (Elisavet); Davies, M. (Mark)
Affiliation:
Teesside University. Social Futures Institute
Citation:
Manoli, E. A., Davies, M. (2014) 'IMC and the Practitioners‘ Strategy Paradox' 13th International Conference on Research in Advertising (ICORI), Thursday, June 26 – Saturday, June 28 Amsterdam
Conference:
13th International Conference on Research in Advertising (ICORI), Thursday, June 26 – Saturday, June 28 Amsterdam
Issue Date:
2014
URI:
http://hdl.handle.net/10149/559332
Additional Links:
http://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CCEQFjAA&url=http%3A%2F%2Fwww.europeanadvertisingacademy.org%2Fdocs%2F2014%2FICORIA-2014-concept-programme.pdf&ei=SFaeVZn_BMHcUuX5gdAL&usg=AFQjCNHMsRCnlhyJLNUx5vAD9zxXYpz22Q&sig2=bmpKYMnxF6aMqHWIDMoGTQ&bvm=bv.96952980,d.d24&cad=rja
Type:
Meetings and Proceedings
Language:
en

Full metadata record

DC FieldValue Language
dc.contributor.authorManoli, E. A. (Elisavet)en
dc.contributor.authorDavies, M. (Mark)en
dc.date.accessioned2015-07-09T11:13:31Zen
dc.date.available2015-07-09T11:13:31Zen
dc.date.issued2014en
dc.identifier.urihttp://hdl.handle.net/10149/559332en
dc.language.isoenen
dc.relation.urlhttp://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CCEQFjAA&url=http%3A%2F%2Fwww.europeanadvertisingacademy.org%2Fdocs%2F2014%2FICORIA-2014-concept-programme.pdf&ei=SFaeVZn_BMHcUuX5gdAL&usg=AFQjCNHMsRCnlhyJLNUx5vAD9zxXYpz22Q&sig2=bmpKYMnxF6aMqHWIDMoGTQ&bvm=bv.96952980,d.d24&cad=rjaen
dc.titleIMC and the Practitioners‘ Strategy Paradoxen
dc.typeMeetings and Proceedingsen
dc.contributor.departmentTeesside University. Social Futures Instituteen
dc.identifier.conference13th International Conference on Research in Advertising (ICORI), Thursday, June 26 – Saturday, June 28 Amsterdamen
or.citation.harvardManoli, E. A., Davies, M. (2014) 'IMC and the Practitioners‘ Strategy Paradox' 13th International Conference on Research in Advertising (ICORI), Thursday, June 26 – Saturday, June 28 Amsterdamen
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