The effects of graphical display and screen ratio on information retrieval in web pages

Hdl Handle:
http://hdl.handle.net/10149/97654
Title:
The effects of graphical display and screen ratio on information retrieval in web pages
Authors:
van Schaik, P. (Paul) ( 0000-0001-5322-6554 ) ; Ling, J. (Jonathan)
Affiliation:
University of Teesside. School of Social Sciences and Law. Psychology Section.
Citation:
van Schaik, P. and Ling, J. (2006) 'The effects of graphical display and screen ratio on information retrieval in web pages', Computers in Human Behavior, 22(5), pp.870-884.
Publisher:
Elsevier
Journal:
Computers in Human Behavior
Issue Date:
Sep-2006
URI:
http://hdl.handle.net/10149/97654
DOI:
10.1016/j.chb.2004.03.010
Abstract:
Although many web pages consist of blocks of text surrounded by graphics, there is a lack of valid empirical research to aid the design of this type of page [D. Diaper, P. Waelend, Interact. Comput. 13 (2000) 163]. In particular little is known about the influence of animations on interaction with web pages. Proportion, in particular the Golden Section, is known to be a key determinant of aesthetic quality of objects and aesthetics have recently been identified as a powerful factor in the quality of human–computer interaction [N. Tractinsky, A.S. Katz, D. Ikar, Interact. Comput. 13 (2000) 127]. The current study aimed to establish the relative strength of the effects of graphical display and screen ratio of content and navigation areas in web pages, using an information retrieval task and a split-plot experimental research design. Results demonstrated the effect of screen ratio, but a lack of an effect of graphical display on task performance and two subjective outcome measures. However, there was an effect of graphical display on perceived distraction, with animated display leading to more distraction than static display, t(64) = 2.33. Results are discussed in terms of processes of perception and attention and recommendations for web page design are given.
Type:
Article
Language:
en
Keywords:
world wide web; graphics; animation; screen ratio; information retrieval; usability
ISSN:
0747-5632
Rights:
Author can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 29/04/2010]
Citation Count:
0 [Web of Science and Scopus, 29/04/2010]

Full metadata record

DC FieldValue Language
dc.contributor.authorvan Schaik, P. (Paul)en
dc.contributor.authorLing, J. (Jonathan)en
dc.date.accessioned2010-04-29T10:02:13Z-
dc.date.available2010-04-29T10:02:13Z-
dc.date.issued2006-09-
dc.identifier.citationComputers in Human Behavior; 22(5):870-884en
dc.identifier.issn0747-5632-
dc.identifier.doi10.1016/j.chb.2004.03.010-
dc.identifier.urihttp://hdl.handle.net/10149/97654-
dc.description.abstractAlthough many web pages consist of blocks of text surrounded by graphics, there is a lack of valid empirical research to aid the design of this type of page [D. Diaper, P. Waelend, Interact. Comput. 13 (2000) 163]. In particular little is known about the influence of animations on interaction with web pages. Proportion, in particular the Golden Section, is known to be a key determinant of aesthetic quality of objects and aesthetics have recently been identified as a powerful factor in the quality of human–computer interaction [N. Tractinsky, A.S. Katz, D. Ikar, Interact. Comput. 13 (2000) 127]. The current study aimed to establish the relative strength of the effects of graphical display and screen ratio of content and navigation areas in web pages, using an information retrieval task and a split-plot experimental research design. Results demonstrated the effect of screen ratio, but a lack of an effect of graphical display on task performance and two subjective outcome measures. However, there was an effect of graphical display on perceived distraction, with animated display leading to more distraction than static display, t(64) = 2.33. Results are discussed in terms of processes of perception and attention and recommendations for web page design are given.en
dc.language.isoenen
dc.publisherElsevieren
dc.rightsAuthor can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 29/04/2010]en
dc.subjectworld wide weben
dc.subjectgraphicsen
dc.subjectanimationen
dc.subjectscreen ratioen
dc.subjectinformation retrievalen
dc.subjectusabilityen
dc.titleThe effects of graphical display and screen ratio on information retrieval in web pagesen
dc.typeArticleen
dc.contributor.departmentUniversity of Teesside. School of Social Sciences and Law. Psychology Section.en
dc.identifier.journalComputers in Human Behavioren
ref.citationcount0 [Web of Science and Scopus, 29/04/2010]en
or.citation.harvardvan Schaik, P. and Ling, J. (2006) 'The effects of graphical display and screen ratio on information retrieval in web pages', Computers in Human Behavior, 22(5), pp.870-884.en
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