The effects of link format and screen location on visual search of web pages

Hdl Handle:
http://hdl.handle.net/10149/97960
Title:
The effects of link format and screen location on visual search of web pages
Authors:
Ling, J. (Jonathan); van Schaik, P. (Paul) ( 0000-0001-5322-6554 )
Affiliation:
University of Teesside. School of Social Studies. Psychology Section.
Citation:
Ling, J. and van Schaik, P. (2004) 'The effects of link format and screen location on visual search of web pages', Ergonomics, 47 (8), pp.907-921.
Publisher:
Taylor & Francis
Journal:
Ergonomics
Issue Date:
Jun-2004
URI:
http://hdl.handle.net/10149/97959
DOI:
10.1080/00140130410001670417
Abstract:
Navigation of web pages is of critical importance to the usability of web-based systems such as the World Wide Web and intranets. The primary means of navigation is through the use of hyperlinks. However, few studies have examined the impact of the presentation format of these links on visual search. The present study used a two-factor mixed measures design to investigate whether there was an effect of link format (plain text, underlined, bold, or bold and underlined) upon speed and accuracy of visual search and subjective measures in both the navigation and content areas of web pages. An effect of link format on speed of visual search for both hits and correct rejections was found. This effect was observed in the navigation and the content areas. Link format did not influence accuracy in either screen location. Participants showed highest preference for links that were in bold and underlined, regardless of screen area. These results are discussed in the context of visual search processes and design recommendations are given.
Type:
Article
Language:
en
Keywords:
intranets; navigation; online searching; world wide web; usability; visual research; hyperlinks; websites
ISSN:
0014-0139
Rights:
Subject to restrictions, author can archive post-print (ie final draft post-refereeing. For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 05/05/2010]
Citation Count:
3 [Scopus, 05/05/2010]

Full metadata record

DC FieldValue Language
dc.contributor.authorLing, J. (Jonathan)en
dc.contributor.authorvan Schaik, P. (Paul)en
dc.date.accessioned2010-05-05T10:35:29Z-
dc.date.accessioned2010-05-05T10:35:32Z-
dc.date.available2010-05-05T10:35:29Z-
dc.date.available2010-05-05T10:35:32Z-
dc.date.issued2004-06-
dc.identifier.citationErgonomics; 47(8):907-921en
dc.identifier.issn0014-0139-
dc.identifier.doi10.1080/00140130410001670417-
dc.identifier.urihttp://hdl.handle.net/10149/97959-
dc.description.abstractNavigation of web pages is of critical importance to the usability of web-based systems such as the World Wide Web and intranets. The primary means of navigation is through the use of hyperlinks. However, few studies have examined the impact of the presentation format of these links on visual search. The present study used a two-factor mixed measures design to investigate whether there was an effect of link format (plain text, underlined, bold, or bold and underlined) upon speed and accuracy of visual search and subjective measures in both the navigation and content areas of web pages. An effect of link format on speed of visual search for both hits and correct rejections was found. This effect was observed in the navigation and the content areas. Link format did not influence accuracy in either screen location. Participants showed highest preference for links that were in bold and underlined, regardless of screen area. These results are discussed in the context of visual search processes and design recommendations are given.en
dc.language.isoenen
dc.publisherTaylor & Francisen
dc.rightsSubject to restrictions, author can archive post-print (ie final draft post-refereeing. For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 05/05/2010]en
dc.subjectintranetsen
dc.subjectnavigationen
dc.subjectonline searchingen
dc.subjectworld wide weben
dc.subjectusabilityen
dc.subjectvisual researchen
dc.subjecthyperlinksen
dc.subjectwebsitesen
dc.titleThe effects of link format and screen location on visual search of web pagesen
dc.typeArticleen
dc.contributor.departmentUniversity of Teesside. School of Social Studies. Psychology Section.en
dc.identifier.journalErgonomicsen
ref.citationcount3 [Scopus, 05/05/2010]en
or.citation.harvardLing, J. and van Schaik, P. (2004) 'The effects of link format and screen location on visual search of web pages', Ergonomics, 47 (8), pp.907-921.en
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