The effect of link colour on information retrieval in educational intranet use

Hdl Handle:
http://hdl.handle.net/10149/98017
Title:
The effect of link colour on information retrieval in educational intranet use
Authors:
van Schaik, P. (Paul) ( 0000-0001-5322-6554 ) ; Ling, J. (Jonathan)
Affiliation:
University of Teesside. School of Social Sciences. Psychology Section
Citation:
van Schaik, P. and Ling, J. (2003) 'The effect of link colour on information retrieval in educational intranet use', Computers in Human Behavior, 19 (5), pp.553-564.
Publisher:
Elsevier
Journal:
Computers in Human Behavior
Issue Date:
Sep-2003
URI:
http://hdl.handle.net/10149/98017
DOI:
10.1016/S0747-5632(03)00004-9
Abstract:
One of the most important determinants of the success of intranet sites is their degree of usability. This study aims to contribute towards intranet design guidelines for usability through an empirical investigation using an existing 'live' site and realistic tasks. Employing an experimental design, the effect of link colour on both performance and subjective measures was studied. Eighty-six undergraduates carried out an information retrieval task using two versions of the same intranet site. Analysis showed an effect of link colour both on accuracy and rated display quality, with blue links on a white background resulting in better outcomes than black links on a white background. Analysis of navigation behaviour showed that the home page was used more frequently than either the site map or the search function; however, use of these three navigation support functions was associated with poor and inefficient task performance. The results are discussed in terms of schema theory [Norman, D. A. (1988). The psychology of everyday things. Basic Books; Norman, D. A. (1999). Internetworking, 2(1)] and design recommendations are given.
Type:
Article
Language:
en
Keywords:
colour; education; information retrieval; world wide web; higher education; HE; intranet; usability
ISSN:
0747-5632
Rights:
Author can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 06/05/2010]
Citation Count:
9 [Scopus, 06/05/2010]

Full metadata record

DC FieldValue Language
dc.contributor.authorvan Schaik, P. (Paul)en
dc.contributor.authorLing, J. (Jonathan)en
dc.date.accessioned2010-05-06T08:37:52Z-
dc.date.available2010-05-06T08:37:52Z-
dc.date.issued2003-09-
dc.identifier.citationComputers in Human Behavior; 19(5):553-564en
dc.identifier.issn0747-5632-
dc.identifier.doi10.1016/S0747-5632(03)00004-9-
dc.identifier.urihttp://hdl.handle.net/10149/98017-
dc.description.abstractOne of the most important determinants of the success of intranet sites is their degree of usability. This study aims to contribute towards intranet design guidelines for usability through an empirical investigation using an existing 'live' site and realistic tasks. Employing an experimental design, the effect of link colour on both performance and subjective measures was studied. Eighty-six undergraduates carried out an information retrieval task using two versions of the same intranet site. Analysis showed an effect of link colour both on accuracy and rated display quality, with blue links on a white background resulting in better outcomes than black links on a white background. Analysis of navigation behaviour showed that the home page was used more frequently than either the site map or the search function; however, use of these three navigation support functions was associated with poor and inefficient task performance. The results are discussed in terms of schema theory [Norman, D. A. (1988). The psychology of everyday things. Basic Books; Norman, D. A. (1999). Internetworking, 2(1)] and design recommendations are given.en
dc.language.isoenen
dc.publisherElsevieren
dc.rightsAuthor can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 06/05/2010]en
dc.subjectcolouren
dc.subjecteducationen
dc.subjectinformation retrievalen
dc.subjectworld wide weben
dc.subjecthigher educationen
dc.subjectHEen
dc.subjectintraneten
dc.subjectusabilityen
dc.titleThe effect of link colour on information retrieval in educational intranet useen
dc.typeArticleen
dc.contributor.departmentUniversity of Teesside. School of Social Sciences. Psychology Sectionen
dc.identifier.journalComputers in Human Behavioren
ref.citationcount9 [Scopus, 06/05/2010]en
or.citation.harvardvan Schaik, P. and Ling, J. (2003) 'The effect of link colour on information retrieval in educational intranet use', Computers in Human Behavior, 19 (5), pp.553-564.en
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