The effects of screen ratio and order on information retrieval in web pages

Hdl Handle:
http://hdl.handle.net/10149/98036
Title:
The effects of screen ratio and order on information retrieval in web pages
Authors:
van Schaik, P. (Paul) ( 0000-0001-5322-6554 ) ; Ling, J. (Jonathan)
Affiliation:
University of Teesside. School of Social Sciences. Psychology Section
Citation:
van Schaik, P. and Ling, J. (2003) 'The effects of screen ratio and order on information retrieval in web pages', Displays, 24 (4-5), pp.187-195.
Publisher:
Elsevier
Journal:
Displays
Issue Date:
Dec-2003
URI:
http://hdl.handle.net/10149/98036
DOI:
10.1016/j.displa.2004.01.005
Abstract:
Aesthetics can have a pivotal role in the success of Web sites [Interacting with Computers 15 (2003) 429], but need to be considered in conjunction with task performance. Typical Web pages divide the screen into a menu area for navigation and a content area to display information. The Golden Section can be applied to decide on the proportion of these two areas on the screen when designing this type of page. Using a computer-controlled experiment, we examined the role of aesthetics in the use of Web pages. Ninety-eight participants completed an information retrieval task. Analysis of variance showed that the effect of screen ratio (width of menu area to content area) on task performance and subjective outcomes was statistically significant. Application of the Golden Section was found to result in the worst screen ratio. The results are discussed in terms of theories of categorisation and aesthetic behaviour, and design recommendations are given.
Type:
Article
Language:
en
Keywords:
aesthetics; usability; information retrieval; interfaces; multimedia systems; parameter estimation; robustness (control systems; computers; golden section
ISSN:
0141-9382
Rights:
Author can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 06/05/2010]
Citation Count:
6 [Scopus, 06/05/2010]

Full metadata record

DC FieldValue Language
dc.contributor.authorvan Schaik, P. (Paul)en
dc.contributor.authorLing, J. (Jonathan)en
dc.date.accessioned2010-05-06T09:34:59Z-
dc.date.available2010-05-06T09:34:59Z-
dc.date.issued2003-12-
dc.identifier.citationDisplays; 24(4-5):187-195en
dc.identifier.issn0141-9382-
dc.identifier.doi10.1016/j.displa.2004.01.005-
dc.identifier.urihttp://hdl.handle.net/10149/98036-
dc.description.abstractAesthetics can have a pivotal role in the success of Web sites [Interacting with Computers 15 (2003) 429], but need to be considered in conjunction with task performance. Typical Web pages divide the screen into a menu area for navigation and a content area to display information. The Golden Section can be applied to decide on the proportion of these two areas on the screen when designing this type of page. Using a computer-controlled experiment, we examined the role of aesthetics in the use of Web pages. Ninety-eight participants completed an information retrieval task. Analysis of variance showed that the effect of screen ratio (width of menu area to content area) on task performance and subjective outcomes was statistically significant. Application of the Golden Section was found to result in the worst screen ratio. The results are discussed in terms of theories of categorisation and aesthetic behaviour, and design recommendations are given.en
dc.language.isoenen
dc.publisherElsevieren
dc.rightsAuthor can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 06/05/2010]en
dc.subjectaestheticsen
dc.subjectusabilityen
dc.subjectinformation retrievalen
dc.subjectinterfacesen
dc.subjectmultimedia systemsen
dc.subjectparameter estimationen
dc.subjectrobustness (control systemsen
dc.subjectcomputersen
dc.subjectgolden sectionen
dc.titleThe effects of screen ratio and order on information retrieval in web pagesen
dc.typeArticleen
dc.contributor.departmentUniversity of Teesside. School of Social Sciences. Psychology Sectionen
dc.identifier.journalDisplaysen
ref.citationcount6 [Scopus, 06/05/2010]en
or.citation.harvardvan Schaik, P. and Ling, J. (2003) 'The effects of screen ratio and order on information retrieval in web pages', Displays, 24 (4-5), pp.187-195.en
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