The effect of text and background colour on visual search of Web pages

Hdl Handle:
http://hdl.handle.net/10149/98040
Title:
The effect of text and background colour on visual search of Web pages
Authors:
Ling, J. (Jonathan); van Schaik, P. (Paul) ( 0000-0001-5322-6554 )
Affiliation:
University of Teesside. School of Social Sciences. Psychology Section
Citation:
Ling, J. and van Schaik, P. (2002) 'The effect of text and background colour on visual search of Web pages', Displays, 23 (5), pp.223-230.
Publisher:
Elsevier
Journal:
Displays
Issue Date:
Nov-2002
URI:
http://hdl.handle.net/10149/98040
DOI:
10.1016/S0141-9382(02)00041-0
Abstract:
Usability and visual impact in Web pages are not necessarily compatible ideals. This paper investigates the effect of colour on the presentation of information in a navigation bar, and aims to contribute towards design guidelines for the use of colour on the Web. We studied the effect of the combination of text and background colour on visual search performance and subjective preference. Twenty-nine participants carried out a visual search task using mock Web pages. Analysis showed that higher contrasts between text and background colour led to faster searching and were rated more favourably. The results are discussed in terms of visual search processes and design recommendations are given.
Type:
Article
Language:
en
Keywords:
online; searching; usability; Web browsers; visual search; colour; world wide web
ISSN:
0141-9382
Rights:
Author can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 06/05/2010]
Citation Count:
22 [Scopus, 06/05/2010]

Full metadata record

DC FieldValue Language
dc.contributor.authorLing, J. (Jonathan)en
dc.contributor.authorvan Schaik, P. (Paul)en
dc.date.accessioned2010-05-06T10:14:18Z-
dc.date.available2010-05-06T10:14:18Z-
dc.date.issued2002-11-
dc.identifier.citationDisplays; 23(5):223-230en
dc.identifier.issn0141-9382-
dc.identifier.doi10.1016/S0141-9382(02)00041-0-
dc.identifier.urihttp://hdl.handle.net/10149/98040-
dc.description.abstractUsability and visual impact in Web pages are not necessarily compatible ideals. This paper investigates the effect of colour on the presentation of information in a navigation bar, and aims to contribute towards design guidelines for the use of colour on the Web. We studied the effect of the combination of text and background colour on visual search performance and subjective preference. Twenty-nine participants carried out a visual search task using mock Web pages. Analysis showed that higher contrasts between text and background colour led to faster searching and were rated more favourably. The results are discussed in terms of visual search processes and design recommendations are given.en
dc.language.isoenen
dc.publisherElsevieren
dc.rightsAuthor can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 06/05/2010]en
dc.subjectonlineen
dc.subjectsearchingen
dc.subjectusabilityen
dc.subjectWeb browsersen
dc.subjectvisual searchen
dc.subjectcolouren
dc.subjectworld wide weben
dc.titleThe effect of text and background colour on visual search of Web pagesen
dc.typeArticleen
dc.contributor.departmentUniversity of Teesside. School of Social Sciences. Psychology Sectionen
dc.identifier.journalDisplaysen
ref.citationcount22 [Scopus, 06/05/2010]en
or.citation.harvardLing, J. and van Schaik, P. (2002) 'The effect of text and background colour on visual search of Web pages', Displays, 23 (5), pp.223-230.en
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