The effects of frame layout and differential background contrast on visual search performance in Web pages

Hdl Handle:
http://hdl.handle.net/10149/98139
Title:
The effects of frame layout and differential background contrast on visual search performance in Web pages
Authors:
van Schaik, P. (Paul) ( 0000-0001-5322-6554 ) ; Ling, J. (Jonathan)
Affiliation:
University of Teesside. School of Social Sciences. Psychology Section.
Citation:
van Schaik, P. and Ling, J. (2001) 'The effects of frame layout and differential background contrast on visual search performance in Web pages', Interacting with Computers, 13 (5), 513-525.
Publisher:
Elsevier
Journal:
Interacting with Computers
Issue Date:
May-2001
URI:
http://hdl.handle.net/10149/98139
DOI:
10.1016/S0953-5438
Abstract:
Usability is paramount for the success of Web sites. This study aims to contribute towards Web design guidelines for usability through an empirical investigation into two Web page design parameters. Using a 2 × 4 mixed measures experimental design, we studied the effects of frame layout and background contrast on visual search performance. One hundred and eighty-nine undergraduates carried out a visual search task using mock Web pages. Analysis showed an effect of layout both on accuracy and speed measures, with frames located at the top or left of the screen leading to better performance. No main effect of contrast was found, although there was an interaction between layout and contrast in reaction time for hits. Preference for frame layout was dependent on background contrast. The results are discussed in terms of visual search processes and design recommendations are given.
Type:
Article
Language:
en
Keywords:
computer systems programming; online searching; response time; websites; world wide web
ISSN:
0953-5438
Rights:
Author can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 07/05/2010]
Citation Count:
15 [Scopus, 07/05/2010]

Full metadata record

DC FieldValue Language
dc.contributor.authorvan Schaik, P. (Paul)en
dc.contributor.authorLing, J. (Jonathan)en
dc.date.accessioned2010-05-07T10:06:08Z-
dc.date.available2010-05-07T10:06:08Z-
dc.date.issued2001-05-
dc.identifier.citationInteracting with Computers; 13(5):513-525en
dc.identifier.issn0953-5438-
dc.identifier.doi10.1016/S0953-5438-
dc.identifier.urihttp://hdl.handle.net/10149/98139-
dc.description.abstractUsability is paramount for the success of Web sites. This study aims to contribute towards Web design guidelines for usability through an empirical investigation into two Web page design parameters. Using a 2 × 4 mixed measures experimental design, we studied the effects of frame layout and background contrast on visual search performance. One hundred and eighty-nine undergraduates carried out a visual search task using mock Web pages. Analysis showed an effect of layout both on accuracy and speed measures, with frames located at the top or left of the screen leading to better performance. No main effect of contrast was found, although there was an interaction between layout and contrast in reaction time for hits. Preference for frame layout was dependent on background contrast. The results are discussed in terms of visual search processes and design recommendations are given.en
dc.language.isoenen
dc.publisherElsevieren
dc.rightsAuthor can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 07/05/2010]en
dc.subjectcomputer systems programmingen
dc.subjectonline searchingen
dc.subjectresponse timeen
dc.subjectwebsitesen
dc.subjectworld wide weben
dc.titleThe effects of frame layout and differential background contrast on visual search performance in Web pagesen
dc.typeArticleen
dc.contributor.departmentUniversity of Teesside. School of Social Sciences. Psychology Section.en
dc.identifier.journalInteracting with Computersen
ref.citationcount15 [Scopus, 07/05/2010]en
or.citation.harvardvan Schaik, P. and Ling, J. (2001) 'The effects of frame layout and differential background contrast on visual search performance in Web pages', Interacting with Computers, 13 (5), 513-525.en
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