Design parameters in Web pages: frame location and differential background contrast in visual search performance

Hdl Handle:
http://hdl.handle.net/10149/98158
Title:
Design parameters in Web pages: frame location and differential background contrast in visual search performance
Authors:
van Schaik, P. (Paul) ( 0000-0001-5322-6554 ) ; Ling, J. (Jonathan)
Affiliation:
University of Teesside. School of Social Sciences. Psychology Section.
Citation:
van Schaik, P. and Ling, J. (2001) 'Design parameters in Web pages: frame location and differential background contrast in visual search performance', International Journal of Cognitive Ergonomics, 5 (4), pp.459-471.
Publisher:
Taylor and Francis
Journal:
International Journal of Cognitive Ergonomics
Issue Date:
2001
URI:
http://hdl.handle.net/10149/98158
Abstract:
One of the most important determinants of the success of Web sites is their degree of usability. This study aims to contribute toward Web design guidelines for usability through an empirical investigation into 2 Web page design parameters. Using a 2 x 4 mixed measures experimental design, we studied the effects of frame layout and background contrast on visual search performance. Using mock Web pages, 154 undergraduates carried out a visual search task. Analysis showed an effect of layout both on accuracy and speed measures, with frames located at the top of the screen leading to better performance. No main effect of contrast was found, although there was an interaction between layout and contrast in reaction time for hits. Preference for frame layout was dependent on background contrast. The results are discussed in terms of visual search processes, and design recommendations are given.
Type:
Article
Language:
en
Keywords:
web sites; world wide web; design; experimental; usability
ISSN:
1088-6362
Rights:
Subject to restrictions, author can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 07/05/2010]
Citation Count:
No citation information available on Web of Science or Scopus

Full metadata record

DC FieldValue Language
dc.contributor.authorvan Schaik, P. (Paul)en
dc.contributor.authorLing, J. (Jonathan)en
dc.date.accessioned2010-05-07T10:27:12Z-
dc.date.available2010-05-07T10:27:12Z-
dc.date.issued2001-
dc.identifier.citationInternational Journal of Cognitive Ergonomics; 5(4):459-471en
dc.identifier.issn1088-6362-
dc.identifier.urihttp://hdl.handle.net/10149/98158-
dc.description.abstractOne of the most important determinants of the success of Web sites is their degree of usability. This study aims to contribute toward Web design guidelines for usability through an empirical investigation into 2 Web page design parameters. Using a 2 x 4 mixed measures experimental design, we studied the effects of frame layout and background contrast on visual search performance. Using mock Web pages, 154 undergraduates carried out a visual search task. Analysis showed an effect of layout both on accuracy and speed measures, with frames located at the top of the screen leading to better performance. No main effect of contrast was found, although there was an interaction between layout and contrast in reaction time for hits. Preference for frame layout was dependent on background contrast. The results are discussed in terms of visual search processes, and design recommendations are given.en
dc.language.isoenen
dc.publisherTaylor and Francisen
dc.rightsSubject to restrictions, author can archive post-print (ie final draft post-refereeing). For full details see http://www.sherpa.ac.uk/romeo/ [Accessed 07/05/2010]en
dc.subjectweb sitesen
dc.subjectworld wide weben
dc.subjectdesignen
dc.subjectexperimentalen
dc.subjectusabilityen
dc.titleDesign parameters in Web pages: frame location and differential background contrast in visual search performanceen
dc.typeArticleen
dc.contributor.departmentUniversity of Teesside. School of Social Sciences. Psychology Section.en
dc.identifier.journalInternational Journal of Cognitive Ergonomicsen
ref.citationcountNo citation information available on Web of Science or Scopusen
or.citation.harvardvan Schaik, P. and Ling, J. (2001) 'Design parameters in Web pages: frame location and differential background contrast in visual search performance', International Journal of Cognitive Ergonomics, 5 (4), pp.459-471.en
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